Email Marketing Specialist Resume Example and Template
Email Marketing Specialist resumes demonstrate proficiency with email platforms, ability to build and segment audiences, and proven ability to drive open rates, click rates, and conversions. Include subscriber growth, campaign performance metrics, and marketing automation expertise.
Recruiters look for proof of copywriting skills, understanding of email deliverability, ability to test and optimize campaigns, and experience building customer journeys through email.
A complete, realistic Email Marketing Specialist resume, laid out in an ATS-tested template. The candidate is illustrative: the name, employers and figures were written for this example and identify no real person, so you can copy its structure and wording freely.
Updated September 2026
Also searched as
Email Marketing Coordinator, Email Marketing Assistant
Michelle Torres: Email Marketing Specialist
Los Angeles, California, United States
Summary
Results-oriented Email Marketing Specialist with 9 years developing and executing email campaigns for consumer and B2B brands. Grew email subscriber base from 45K to 320K through strategic list building and engagement initiatives. Achieved average open rate of 32% and click-through rate of 4.8% through segmentation, personalization, and copy optimization.
Work Experience
Email Marketing Specialist, Brand Elements Media
Apr 2022 – Present. Fashion and lifestyle e-commerce company, 185 employees
- Manage all email marketing initiatives for 320K active subscribers, designing, executing, and analyzing campaigns across promotional, retention, and transactional categories.
- Achieved 32% average open rate and 4.8% click-through rate through audience segmentation, personalization, and subject line optimization.
- Increased email revenue contribution by 18% year-over-year through strategic send timing, product recommendations, and abandoned cart recovery campaigns.
- Built 12 automated customer journey workflows resulting in 28% of email revenue generated through automation, improving efficiency and customer lifetime value.
Email Marketing Coordinator, Growth Marketing Agency
Sep 2019 – Mar 2022. Digital marketing agency, 60 employees
- Managed email marketing for 7 client accounts ranging from SaaS to e-commerce, executing 60+ campaigns annually.
- Grew client email subscriber bases by average 45% through strategic lead capture, list building, and signup optimization initiatives.
- Achieved average open rates of 28% and click-through rates of 4.2% across all campaigns through testing and optimization.
- Built email marketing reports and dashboards tracking campaign performance, subscriber growth, and revenue attribution for client reviews.
Email Marketing Assistant, Digital Commerce Solutions
Aug 2017 – Aug 2019. E-commerce software and services company, 120 employees
- Supported email marketing operations for growing e-commerce brand, executing weekly promotional campaigns and transactional emails.
- Grew email subscriber base from 45K to 128K over 2 years through strategic list building and signup optimization.
- Achieved average open rates of 26% and click-through rates of 3.8% and identified segmentation opportunities improving campaign performance.
- Tested subject lines, send times, and email copy, providing recommendations to senior team on optimization strategies.
Education
California State University, Los Angeles
Bachelor of Business Administration, Marketing. Sep 2013 – May 2017
Skills
Email campaign design and execution, HubSpot and Klaviyo platforms, List segmentation and audience targeting, A/B testing and optimization, Marketing automation and workflows, Copywriting for email, HTML email coding, Deliverability and compliance, Analytics and reporting, Customer journey mapping
Languages
English, Spanish
Certificates and Awards
- HubSpot Email Marketing Certification, HubSpot Academy, 2022
Why this look works
Email Marketing Specialists work with data, creativity, and customer psychology combined. Choose a template that feels both analytical and creative, balancing precision with personality. A clean, modern design with space for metrics reflects the optimization-focused nature of email marketing.
Resume tips for this job
- Lead with email metrics: subscriber count, open rate, click-through rate, and revenue contribution. These are the measures of email marketing success.
- Show subscriber growth over time. Demonstrate your ability to build and maintain healthy, engaged email lists.
- Include automation and workflow examples. Show that you understand marketing automation beyond just sending campaigns.
- Highlight segmentation and personalization strategies. These drive the performance improvements that make email marketing valuable.
Common questions
Should I include email design or coding skills if I'm not a designer?
Mention basic HTML email coding if you have it, but don't overstate design skills. Focus on strategic skills like segmentation, copywriting, and optimization. Say 'collaborated with design team' if design is handled by specialists.
How do I explain industry-wide deliverability issues or blacklist incidents?
Focus on proactive measures you take: compliance, list hygiene, authentication setup. If an incident occurred, explain what went wrong, how you fixed it, and what you learned. Show your expertise prevents problems.